Normalizing message style while preserving intent

ABSTRACT

Techniques are described herein for normalizing the recipient style of electronic messages while preserving the discernible intent of the sender. Given an electronic message or series of messages with varying visual styles applied to message text and other content, the electronic message may be transformed with a normalized and consistent formatting style that is more pleasing to the recipient, while preserving the sender&#39;s discernible intent in stylizing the message.

BACKGROUND

Email applications have expanded beyond transmitting and renderingtext-only messages and now often incorporate many formatting andgraphics capabilities through use of hypertext markup language (HTML)and in some cases rich text format (RTF). Users can now prepare messagesin a manner reminiscent of word processing applications. However, stylesand other formatting applied by the sender (either intentionally or as adefault by the sender's email application) may not be appreciated by therecipient. For example, very small font sizes or certain glyphvariations may be difficult for the recipient to read. In addition, aselectronic messages traverse different clients and services, a singleseries of messages containing multiple replies and forwards may containa mix of font faces, sizes and colors resulting from differentdefault—or sender-intentional—formatting choices in the variousmessaging client applications. The result may be that electronicmessages look cluttered and confusing to recipients.

Some existing techniques to address recipient-based preferences havefocused on normalizing the content of the electronic messages byenforcing stylistic changes on all the text in the message. However,these existing techniques may alter formatting intentionally introducedby the sender of the electronic message, causing text to lose itsintended emphasis.

BRIEF SUMMARY

Techniques are disclosed for normalizing the style of electronicmessages for a recipient while preserving the discernible intent of thesender.

As described herein, a messaging application at a client or server canincorporate or access a service that enables normalized styles inrendered messages—while not losing the formatting intention specificallyapplied by the sender.

A service that enables normalized styles can receive a messagecontaining content having one or more styles and generate a message viewthat contains a consistent, or normalized, style. However, where thereis specific formatting within a sender's message, the intentionaladjustments in style to a part of the message are not lost by thenormalization. Instead, the service discerns the sender's intent in partby analyzing the message for style(s) in the content that can indicatean intentional emphasis or difference from the default or surroundingstyle for the content.

In some cases, methods of normalizing message style for a recipientwhile preserving intent of a sender can include receiving a messagehaving a sender style from a sender; and generating a message view ofthe message in a recipient style that preserves a discernable intent ofthe sender. The recipient style can include a normalized recipient styleand an intent-preserving recipient style. The intent of the sender canbe determined (or discerned) for example by analyzing the message todetermine default appearance modifiers for content and sender-customizedappearance modifiers for content. Default appearance modifiers can bereplaced according to the normalized recipient style andsender-customized appearance modifiers can be replaced according to theintent-preserving recipient style.

In some cases, methods of normalizing message style for a recipientwhile preserving intent of a sender can include receiving a firstmessage having a sender style comprising formatting elements for contentof the first message; analyzing the first message including theformatting elements for sender-customized content; and assigning amarker for at least an instance of the sender-customized content. Thesender style for content not assigned with the marker can be replacedwith a normalized recipient style in the first message. In some cases,the sender style for the sender-customized content can be replaced withan intent-preserving recipient style in the first message, wherein theintent-preserving recipient style comprises a user-selected formattingelement to indicate emphasis.

This Summary is provided to introduce a selection of concepts in asimplified form that are further described below in the DetailedDescription. This Summary is not intended to identify key features oressential features of the claimed subject matter, nor is it intended tobe used to limit the scope of the claimed subject matter.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1A shows an environment in which certain implementations of thetechniques described herein for normalizing electronic message stylesmay be practiced.

FIG. 1B shows a block diagram in which the processing of styleformatting language using the proposed techniques is performed bymultiple components.

FIG. 2 shows an example email application user interface depicting amessage thread having several interspersed messages with differentsender styles.

FIG. 3 shows an example process flow diagram for normalizing electronicmessage content while preserving sender intent.

FIG. 4A shows an example representation of an email message viewinginterface where a message thread has been transformed by animplementation of the described techniques.

FIG. 4B shows another example representation of an email message viewinginterface where a message thread has been transformed by animplementation of the described techniques.

FIGS. 5A-5C show example representations of email message viewinginterfaces where a message formatted in a sender style may betransformed into a preferred recipient style that maintains the originalintent of the sender using an implementation of the describedtechniques.

FIG. 6A shows a block diagram illustrating components of a system usedin some embodiments.

FIG. 6B shows a block diagram illustrating components of a system usedin some embodiments.

FIG. 7 shows an example system architecture in which implementations oftechniques for normalizing the style of electronic messages whilepreserving the intent of the sender may be carried out.

DETAILED DESCRIPTION

Techniques are disclosed for normalizing the style of electronicmessages for a recipient while preserving the discernible intent of thesender.

Given an electronic message with varying visual styles applied by thesender to message text and other elements, the electronic message may betransformed to a normalized and consistent formatting style that isaesthetically pleasing to the recipient, while preserving the sender'sdiscernible intent in stylizing the message.

In some implementations, the electronic message may be formatted usinghypertext markup language (HTML) or rich text format (RTF) language. Insome implementations a series of electronic messages with varying visualstyles comprising multiple replies on the same topic, also referred toas a thread, may be transformed to create an appealing visual interfaceacross multiple electronic messages.

FIG. 1A shows an environment in which certain implementations of thetechniques described herein for normalizing electronic message stylesmay be practiced. In FIG. 1A, electronic message 100 (representing anemail, text, or post) is shown being sent from a sender's messagingapplication 101. After passing through an electronic messaging server102 to be routed, message 100 may be transformed by style normalizingservice or component 103 on its way to being rendered by recipient'smessaging application 104.

The style normalizing service or component 103 can generate a messageview that contains a consistent, or normalized, style regardless of thestyle of the content in the received message. However, where there isspecific formatting within a sender's message, the intentional-by-thesender adjustments in style to a part of the message are not lost by thenormalization. Instead, the service discerns the sender's intent in partby analyzing the message for style(s) in the content that can indicatean intentional emphasis or difference from the default or surroundingstyle for the content. In some implementations the sender's intent maybe preserved in the recipient style using preferred recipient styleshaving equivalent, but not identical, emphasis.

For example, a first message may be sent by a first sender with a senderstyle of 12 point Times New Roman font and a second message may be sentby a second sender with a sender style of all capital letters in anArial font. The service (e.g., style normalizing service or component103) can receive these messages and enable the messages to be renderedin the recipient preferred style of, for example, 10 point Calibri sothat the recipient's mailbox, message wall, dialog box, message historyviewer, or other form or format of presenting content contains messagesin a consistent style. If the first message includes some terms that areunderlined, the service can preserve the sender's intent by marking theterms with an indication of a discernable intent (e.g., that the termsinclude a sender-customized characteristic or appearance modifier). Theindication associated with the terms can allow those terms to beunderlined when rendering the message in the recipient style of 10 pointCalibri. If the recipient style specifies that no underlining is to beincluded in messages, the message can be rendered with a replacementstyle applied to the terms that are marked with the indication.

In various implementations, style normalizing service or component 103implementing proposed techniques may be a component of the electronicmessaging server 102, a component of the recipient's messagingapplication 104, or part of an intermediate service between theelectronic messaging server and the electronic messaging client.

In FIG. 1A, style normalizing service or component 103 is depictedfunctionally, but may be running within electronic messaging server 102system components, on components within the recipient messagingapplication 104, or on its own server or system.

In some implementations, techniques may be implemented in services orcomponents spanning more than one system layer, for example when asender style is transformed or modified at multiple component layers.

FIG. 1B shows a block diagram in which the processing of a styleformatting language (e.g., HTML) using the proposed techniques isperformed by multiple components. In FIG. 1B, server 112 receives anelectronic message styled in raw style formatting language. Theelectronic message is routed to service 113, which performs certainsender style analysis and transformation on the unmodified message. Thetransformation by the service may include adjustments to metadata orother markup associated with the message. The electronic message is thenrouted to client 114, where the electronic message may undergo furtherstyle alterations finalizing the transformation and rendering accordingto the client settings of the particular recipient.

It should be noted that embodiments herein may be implemented as part ofany software or firmware which provides electronic messaging services toan end-user. An “electronic messaging application” refers to anyapplication or user interface which allows the sending of electronicmessages (such as email, texts, or posts) to other recipients over localnetworks or internetworks. Electronic messages may also be referred toherein as “messages,” and electronic messaging applications may bereferred to as “messaging applications.” These terms may be usedinterchangeably throughout the disclosure.

Although specific examples directed to email applications are describedherein for implementing the techniques for normalizing the formatting ofelectronic messages while preserving the intent of the sender, othermessaging services and modalities, such as instant messaging (SMS, MMS)and social media, may also implement the techniques. Thus, embodimentsmay be implemented in a variety of electronic messaging applications,services, servers, systems, platforms, and devices. It should beunderstood that the described features and scenarios can be appropriatefor messaging modalities beyond email, which is used simply as anillustrative implementation.

An email application refers to a program that enables a user to accessthe user's email. The email application may be a local applicationrunning on the user's computing device, mobile device, or a webapplication accessed by the user via a browser running on the user'scomputing device, smartphone, mobile device, or other form factor.

Example email applications that may include and/or implement thetechniques described herein include, but are not limited to, MicrosoftOutlook®, IBM Lotus Notes®, Apple® Mail, Google Gmail®, Outlook.com, andYahoo!® Mail. Email and other electronic messaging services are oftenincorporated into personal information managers which provide additionalservices such as calendaring, task management, and contact management.An “electronic messaging server” refers to systems and software runningin corporate or cloud-service data centers for providing electronicmessaging services to groups of users. Examples of electronic messagingservices and or servers that may implement the techniques describedherein include, but are not limited to, Microsoft Exchange Server®,Google Gmail®, Apple iCloud® Mail, Microsoft Outlook.com, and Yahoo!®Mail.

In some electronic messaging applications, it is possible to modify theappearance of text in an email or other electronic message through theuse of “appearance modifiers.” These appearance modifiers describe thevisual appearance of text, rather than its semantic content. Appearancemodifiers may apply specifically to text ranges, modifying text withvarying font faces and sizes, bolding, underlining, italicizing,changing the color of text, all caps text, small caps text,strikethrough text and the like. Paragraph-level appearance modifiersare also possible, for example, centering, line-spacing, kerning,spacing between paragraphs, block text and the like. Of course, theabove appearance modifiers are only examples and many other kinds ofappearance modifiers may be applied to text, paragraphs, or othermessage elements.

The appearance modifiers or other metadata or markup used to indicatethe visual appearance of text and other content may be used to implementa particular “style”. Thus, a sender style refers to the visualappearance of text and other content used by a sender and/or thesender's messaging application. The sender style may be embodied in themessage by the appearance modifiers or other metadata or markup.Similarly, a recipient style refers to the visual appearance of text andother content used by the recipient's messaging application—whether as adefault style or customized by the recipient user.

Some electronic messaging applications allow the detailed manipulationof message appearance, while some apply more general formatting to theelectronic message as a whole. Sometimes, the appearance modifiers aredescribed using standardized style formatting languages such as HTML orRTF. Messages that contain stylized text with appearance modifiers maybe known as “rich text messages” or “HTML messages,” while thosecontaining only text may be called “plain text messages.” Electronicmessaging services that are capable of processing only plain textmessages send only the text of the electronic message.

Whether a message may be sent with rich text (rich text format or HTML)or plain text depends on the capabilities of the messaging application,the messaging service used by the various senders and recipients, and,often, on the capabilities of the intermediate mail services throughwhich the messages are routed. Electronic messaging services that arecapable of handling rich text messages send the text of the messageinterspersed with descriptive tags and elements instructing a capableelectronic messaging application how to stylize the text when it isdisplayed. The processing of both HTML-formatted electronic messages andRTF-formatted electronic messages is well-understood by practitioners inthe art; thus, a detailed explanation is omitted.

Senders and recipients of electronic messages frequently exchangenumerous messages on the same topic, replying several times to oneanother in the course of a discussion. This sequence of electronicmessages is sometimes referred to as a “conversation” or “messagethread.” Different electronic messaging applications depict the messagesin a message thread differently—some depict them as a hierarchical“tree” of messages, while others depict them as interspersed, indentedtext demarcated by their “message header.” A message header is thetextual representation of the electronic message sender's name and emailaddress, sent time, recipients, and message subject.

The different electronic messages in a message thread may take on ahodgepodge, visually unattractive look and be difficult for readers tounderstand. For example, when the electronic messages traverse more thanone electronic messaging service like from a Gmail® account to anOutlook® account and back again during a conversation thread, one orboth of the applications may apply certain settings to the priorconversation thread and/or a current message.

FIG. 2 shows an example email application user interface depicting amessage thread having several interspersed messages with differentsender styles. An example of the effect of multiple styles in a messagecan be visualized by briefly looking at FIG. 2. In many cases, themessage headers may also have different styles placed by the sender's orthe recipient's messaging application, adding further visual clutter.

In the message thread shown in FIG. 2, user interface window 200 shows athree-part interchange of messages between a sender (John) and arecipient (Mary). Original message 201 requests recipient Mary to bringa pie chart to a June 24 meeting. In the original message, the meetingdate has been underlined for emphasis. The rest of the message is inJohn's (the sender's) preferred font and text style. The message header201-A for the original message 201 is also shown, in a different style.

Mary's reply message 202 is then shown in Mary's preferred style, whichis different from John's both in font size, font face, and font style.To emphasize her being out of town that day, Mary reminds John of“Denver” in larger, bolder, and underlined font. Mary's reply 202 isdemarcated by a message header 202-A in yet another style. John repliesagain with message 203. John's final message 203 does not include anysender-customized formatting and is shown in a default message style.Overall, message thread 200 depicts a cluttered appearance in which someformatting has been applied from which a discernable intent may bedetermined.

Techniques disclosed herein can normalize electronic message contentwhen the content has a mixture of text and formatting styles (such asthat shown in FIG. 2 and the accompanying description) while preservingthe sender's intent or emphasis.

FIG. 3 shows an example process flow diagram for normalizing electronicmessage content while preserving sender intent. In the process flowshown in FIG. 3, processing begins with a messaging application/client,messaging server, or intermediate service, any or all of which may havestyle normalizing capabilities for transforming the sender's messagestyle into a recipient style. Here, the start of processing by thesesystem components is shown in element 300. The component first receivesan electronic message having a sender style 301. Sometimes, such anelectronic message is formatted using HTML or RTF.

Instead of completely normalizing a message style, the sender's originalintent in stylizing the electronic message content can be determined andpreserved when there is a discernible intent. The determination ofintent stage in processing is reflected in step 302 of FIG. 3. Theanalysis and determination can be used to distinguish between a senderstyle that expresses a desire or intent by the sender to emphasize (ordeemphasize) some aspect of the message to the recipient, rather thanjust being a default style for reading or composing the message.

In some cases, electronic messages are stylized—in that they containbasic formatting such as font face and size—but the sender style doesnot express a discernible intent to emphasize some aspect of themessage. An example of sender style that has no discernible intent wouldbe when the sender's messaging application applies a uniform font faceand font size to a message because the sender's messaging applicationhas set these characteristics as the default for composing messages.Another example of a sender style that has no discernible intent wouldbe when the sender changes all of the text to a particular font face orfont size for his or her own reading convenience, but does not intend toemphasize any particular aspect of the text to the recipient.

On the other hand, some sender styles reveal a discernible intent toemphasize aspects of the message to the recipient. Several examplesillustrate the range and manner of emphasis that is possible:

A sender may bold or underline words to emphasize an important due date.

A sender may “shout” to express an emotion using ALL CAPS.

A sender may express enthusiasm for an event by using a cheerful fontface to describe its location.

A sender may “sign” her own signature using a cursive-style font face.

A sender may italicize, bold, or block-indent a paragraph that is quotedfrom another source.

A sender may change a message's background color or pattern to drawattention to it.

Of course, such examples are for illustrative purposes only and are notintended to be limiting in any way. It should also be noted that, in athreaded conversation, the descriptors “sender” and “recipient” arerelative to who is replying at what time. For example, when firstrecipient replies to original sender, the first recipient becomes thesender and the original sender or another person involved in theconversation thread may become the second recipient for the purposes ofdiscerning intent.

In some implementations, determining the sender's discernible intent maybe accomplished by analyzing the proportion of message elements havingparticular appearance modifiers. This may be accomplished by parsing themessage's style formatting language commands and content and determininghow much content is modified by specifically placed appearance modifiersand how much is modified by default appearance modifiers. A thresholdmay be established as criteria for determining the sender's discernableintent.

In HTML, for example, an appearance modifier may be applied to textusing a tag or tag attribute, for example when a date like “June 24” isunderlined. In some encodings of HTML, this would be denoted as “<u>June24</u>”, where “<u>” is the HTML appearance modifier for underlining.Messaging applications capable of reading HTML formatting language maythen display the text surrounded by the modifier with an underlined textstyle.

Another example of a mechanism for applying formatting styles to anelectronic message using appearance modifiers is by using a styleelement. Style elements, defined using in-line HTML encoding or incascading style sheets (CSS), may define styles for entire classes ofHTML elements. For example, a paragraph tag (denoted by the HTML tag“<p>Paragraph Text</p>”) may have a default set of text attributesapplied to it using these style element definitions, including“font-family: Calibri” and “font-size: 11.0pt”. Under the standard rulesof HTML processing, when the messaging application reads the “<p>” tag,the messaging application would understand to apply the default fontdefined in the style definition for the HTML “paragraph” element class.

Style definitions are possible for other HTML formatting tags, as well.For example, the “<span></span>” tag applies the defined formatting tothe range of HTML tags and text enclosed in the span tag. Thus,appearance modifiers like “<span style=‘text-decoration: underline’>June24</span>” would apply the underline formatting in an equivalent mannerto the “<u>” appearance modifier above.

Processing the HTML and understanding sender intent may then proceed byanalyzing which appearance modifiers are likely to be intentional foremphasis, and which are likely to be default. For example, afterappearance modifier and content analysis, if 80% of the text is styledwith the same font face and size, then it may be determined that thesender expressed no discernible intent with respect to that text. Theother 20% of the text, however, may include another font face, size,color, weight, style, spacing, or other combination of appearancemodifiers. These modifiers may indicate a discernible intent on the partof the sender. Naturally, the percentage of text with discernible intentmay vary widely between senders: some senders seldom style the contentof messages, while some senders style message content frequently.

In some implementations, appearance modifiers may be determined to bedefault style appearance modifiers when an analysis of the messageindicates that a particular appearance modifier (or modifiers) satisfiesa criteria such whether there is an occurrence of more than a specifiednumber of instances of a particular appearance modifier or style. Thenif this threshold is met or exceeded it can be determined that thecontent associated with the particular modifier(s) is a default style.In addition, or as an alternative, the criteria can include whether theparticular appearance modifier or style that is assigned to an amount ofcontent that meets or exceeds a specified percentage of total content,such as described in the above example.

In some implementations, sender-customized appearance modifiers can bedetermined from analyzing a message for the remaining content afterdetermining the default appearance modifiers. This determination canprovide the discernable intent of the sender.

Having identified the intent of the sender style, processing proceeds tostep 303 of the process flow in FIG. 3. In step 303, the electronicmessage is formatted in a recipient style that still emphasizes theappropriate message content by reflecting the intent underlying sender'sstyle choices.

A lookup table or database can be included on the server(s) oraccessible by the service (e.g., service 103) and/or the recipient'smessaging application (e.g., messaging application 104) to facilitatethe mapping of the appearance modifiers. The lookup table or databasecan provide a correspondence, or mapping, between an appearance modifierassociated with the sender style and a normalized appearance modifier ofthe recipient style. In some cases, additional recipient settingpreferences can be included so that sender-customized appearances can betranslated into recipient preferred appearances. In some cases, thelookup table or database provides a mapping for markers that may havebeen applied to the message by the service to indicate default stylesand/or sender-customized styles. The mapping of the markers may beincluded instead of or in addition to the mapping of the specificappearance modifiers.

To continue the example, formatting the message in a recipient stylethat preserves the original intent of the sender then consists ofapplying a new recipient style to the 80% with no discernible intent. Inmany cases, the new recipient style will be a default style set by therecipient (directly or as the default style for the client emailapplication) as a default reading style.

The default style set by the recipient (“default recipient style”) mayinclude, for instance, the recipient's preferred font face, size, fontcolor, and message background color. In some cases, the defaultrecipient style will be choices made by default settings within theapplication, service, or device.

Once the default recipient style has been applied to the 80% of texthaving no discernible sender intent, the 20% of text having a senderstyle with a discernible intent may be processed. Depending on theimplementation, the other 20% may remain in the sender style, may haveat least one formatting element of the sender style applied, or thesender style may be modified according to style equivalents defined bythe recipient style but which preserve the sender's intent. It should benoted that the proportion of text with discernible intent may varygreatly from the example of 20%. The proportion is for illustrativepurposes only and in any given scenario or case, far less or more textmay have discernible intent.

Leaving the sender style (or at least one formatting element of thesender style) unmodified in the text having a discernible intent isrelatively straightforward. Often this amounts to no more than leavingintact existing appearance modifiers, like “<b></b>” (for bolding),“<u1></ul>” (for underlining), and “<span></span>” (for detailed stylemodifications on a block of elements). Moreover, as will be discussedlater, some implementations may facilitate the transformation of theintent of sender style to a recipient style that is not identical butstill preserves the discernible sender intent.

In some cases, the style normalizing service, component, or clientimplementing techniques herein may save the message modified by therecipient style by sending the modified formatting language or HTML tothe next recipient, or by storing it permanently on an electronicmessaging server.

Step 304 depicts the end of processing, in which the formatted messageproceeds to its next processing phase which, depending onimplementation, may be forwarding to an electronic messaging client forfurther processing or rendering.

FIG. 4A shows an example representation of an email message viewinginterface where the message thread from FIG. 2 with mixed formatting hasbeen transformed by an implementation of the described techniques. InFIG. 4A, window 400 shows the threaded exchange of discussion conductedabout sales information to be presented at a meeting between twocoworkers.

Applying an implementation of the described techniques, the style ofindividual messages 401, 402, and 403 have been transformed to anormalized reading experience. By applying an implementation of thedescribed techniques, discernable sender intent is still maintained. Forexample, in message 401, “June 24” is still underlined even though theremaining text has been normalized (e.g, had the default recipient styleapplied based on the client application and user viewing the message).The message header 401-A, is also shown as being normalized, but theheader does not necessarily have the same style applied as the bodytext.

In addition, in message 402, Mary's style choice of a larger anddifferent font have been removed, leaving emphatically depicted only thediscerned intent of the information she wanted to highlight, the word“Denver,” to remind John that she would be out of town for the meeting.In this example, the bold and underline formatting elements arepermitted to remain, while the font size and font face (glyph, etc.) arenormalized. In some cases, the font size may also be permitted to remainand even the entire style for the sender-customized text could remain.

It should be noted that it is possible that the same person usingdifferent client applications (either because of using multiple devicesor because of using different email applications) may have theirmessages normalized for their own message view.

Lastly, in message 403, no discernable intent was determined so John'sstyle has been again removed and normalized to a standard, readable fontchosen automatically by the viewing email application or based ondefault settings selected by Mary (or other recipient).

Richer message style transformations may also be available in certainimplementations. FIG. 4B shows another example representation of anemail message viewing interface where a message thread has beentransformed by an implementation of the described techniques. Theinterface in FIG. 4B shows another transformation of the message threadcontained in FIGS. 2 and 4A.

In FIG. 4B, the same message thread from FIGS. 2 and 4A is displayed inmessage viewing window 450. Message view 450 shows a layout of messagesin the message thread transformed by moving the message subject 450-A tothe top and presenting messages 451, 452, and 453 in a streamlinedlayout. Message view 450 also removes thread indenting and clarifies thename of the sender and sent time and removes extraneous headerinformation. In addition, the conversation thread is displayed fromoldest to newest.

Also, font style has been normalized to a standard, readable font acrossall messages 451, 452, and 453, chosen automatically by the viewingemail application or based on default settings selected by Mary (oranother recipient viewing the messages). Sender intent is also preservedin the recipient style of message 451, which retains John's originalunderlining of the date of the meeting, “June 24”. Likewise, Mary'sintent of emphasizing “Denver” in message 452 is retained by retainingbolding and underlining of the word. In some cases, only underliningwould be maintained or the formatting can be set to a default emphasisdetermined by a mapping setting, for example, found in a lookup tableassociated with the service, component or application.

Some implementations may facilitate the transformation of the senderstyle to a recipient style that is not equivalent but still preservesthe discernible sender intent. For example, a recipient may stronglydislike “ALL CAPS” text style within electronic messages. Therefore,some implementations may enable a recipient user to customize arecipient style that transforms “ALL CAPS” text into bolded orunderlined words. As a further example, some recipients may prefer tonormalize the way that important dates are emphasized; instead of havinga hodgepodge of styles from different senders depicting important dates(bolding, underlining, garish colors, etc.), the recipient may prefer tosee all emphasized dates in the same style, for example by underliningthem. Both of these customized recipient styles maintain the originalintent of the sender—emphasis of a demand/action item or importantdate—while normalizing and beautifying the formatting to suit therecipient's aesthetic. Thus, content as well as the appearance modifiersmay be analyzed when discerning intent.

FIGS. 5A-5C show example representations of email message viewinginterfaces where a message formatted in a sender style may betransformed into a preferred recipient style that maintains the originalintent of the sender using an implementation of the describedtechniques.

FIG. 5A shows an example email from Mary to John 500. In the message,Mary gives John the date and time 501 of an important meeting, which shehas emphasized in larger, bolded font. Next, Mary emphasizes to John theimportance of reading certain materials before coming to the meeting insection 502 by displaying the text in all-capitalization. Finally, Maryputs an extensive quotation 503 of language they had discussed puttingin a memo for the meeting. Mary places the quotation 503 in quote marks.Finally, it should be noted that Mary's entire message body 505 is in astrong, bolded font.

FIG. 5B shows an example user interface screen indicating a preferredrecipient style for reading messages for the illustrative example. Anexample user interface 520 such as that in FIG. 5B may be present in amessaging application implementing proposed techniques. Naturally, manypossible configurations of a recipient style configuration screen arepossible, so the example is non-limiting.

In FIG. 5B, recipient (John) has selected several preferences fortransforming a sender style to a recipient style and these preferencesare shown in the interface screen for the illustrative example. Here,the recipient settings indicate that dates are to be emphasized byunderlining (521). The recipient settings also indicate that text inall-caps (from which acronyms may be filtered out) is to be replacedwith bolded text (522). In some cases where all-capitalized text isconsidered a default text style (and not a discernable sender intent),the setting regarding the all-capitalization replacement would not beapplied since the section would not be marked as being an area with adiscernable sender intent. Finally, the recipient settings also indicatethat quotations exceeding twenty-five words are to be block-indented(523).

FIG. 5C shows a message view for the message in the sender style shownin FIG. 5A after having been transformed according to preferencesselected via FIG. 5B. Here, the message body 555 has been normalized.The discernable intent related to sections 501, 502, and 503 of FIG. 5Aare preserved. For example, the style of emphasis on the date of themeeting has been transformed into a new style as selected in FIG. 5B, byunderlining the date and time 551. The all-capitalized text of thesender style has been transformed into recipient's preferred style ofbolded text 552. In addition, the lengthy quotation has beenblock-indented 553 to suit the recipient John's preferred style forquotations.

It should be understood that the example messages and user interfaces inFIGS. 4A-4B and 5A-5C are merely illustrative of certain implementationsof the techniques described herein, and should not be construed aslimiting.

FIG. 6A shows a block diagram illustrating components of a system usedin some embodiments. System 600 may be implemented within a singlecomputing device or distributed across multiple computing devices orsub-systems that cooperate in executing program instructions. System 600can be used to implement myriad computing devices, including but notlimited to a personal computer, a tablet computer, a reader, a mobiledevice, a personal digital assistant, a wearable computer, a smartphone,a laptop computer (notebook or netbook), a gaming device or console, adesktop computer, or a smart television. Accordingly, more or fewerelements described with respect to system 600 may be incorporated toimplement a particular computing device.

System 600, for example, includes a processing system 605 of one or moreprocessors which processes data according to the instructions ofsoftware 610 stored on a storage system 615. Examples of processors ofthe processing system 605 include general purpose central processingunits, application specific processors, and logic devices, as well asany other type of processing device, combinations, or variationsthereof.

The software 610 can include an operating system and applicationprograms such as a messaging application 620 and/or web browsingapplication 625. In some cases, the software 610 can include a stylenormalizing service or component 103. Device operating systems generallycontrol and coordinate the functions of the various components in thecomputing device, providing an easier way for applications to connectwith lower level interfaces like the networking interface. Non-limitingexamples of operating systems include Windows® from Microsoft Corp.,Apple® iOS™ from Apple, Inc., Android® OS from Google, Inc., and theUbuntu variety of the Linux OS from Canonical.

It should be noted that the operating system may be implemented bothnatively on the computing device and on software virtualization layersrunning atop the native Device operating system (OS). Virtualized OSlayers, while not depicted in FIG. 6A, can be thought of as additional,nested groupings within the operating system space, each containing anOS, application programs, and APIs.

Storage system 615 may comprise any computer readable storage mediareadable by the processing system 605 and capable of storing software610 including the messaging application 620 and/or browsing application625.

Storage system 615 may include volatile and nonvolatile, removable andnon-removable media implemented in any method or technology for storageof information, such as computer readable instructions, data structures,program modules, or other data. Examples of storage media include randomaccess memory, read only memory, magnetic disks, optical disks, CDs,DVDs, flash memory, virtual memory and non-virtual memory, magneticcassettes, magnetic tape, magnetic disk storage or other magneticstorage devices, or any other suitable storage media. In no case is thestorage medium a propagated signal or carrier wave.

In addition to storage media, in some implementations storage system 615may also include communication media over which software may becommunicated internally or externally. Storage system 615 may beimplemented as a single storage device but may also be implementedacross multiple storage devices or sub-systems co-located or distributedrelative to each other. Storage system 620 may comprise additionalelements, such as a controller, capable of communicating with processor605.

Software 610 may be implemented in program instructions and among otherfunctions may, when executed by system 600 in general or processingsystem 605 in particular, direct system 600 or the one or moreprocessors of processing system 605 to operate as described herein.

In general, software may, when loaded into processing system 605 andexecuted, transform computing system 600 overall from a general-purposecomputing system into a special-purpose computing system customized tonormalize the style of electronic messages as described herein for eachimplementation. Indeed, encoding software on storage system 615 maytransform the physical structure of storage system 615. The specifictransformation of the physical structure may depend on various factorsin different implementations of this description. Examples of suchfactors may include, but are not limited to the technology used toimplement the storage media of storage system 615 and whether thecomputer-storage media are characterized as primary or secondarystorage.

The system can further include input/output (I/O) devices 630. I/Odevices can include devices and components that enable communication toand from the system 600. User input and output devices can include inputdevices such as a mouse 631, track pad (not shown), keyboard 632,microphone (not shown), a touch device 633 for receiving a touch gesturefrom a user, a motion input device 634 for detecting non-touch gesturesand other motions by a user, and other types of input devices and theirassociated processing elements capable of receiving user input.

The I/O devices 630 may also include output devices such as displayscreens 635, speakers (not shown), haptic devices for tactile feedback,and other types of output devices. In certain cases, the input andoutput devices may be combined in a single device, such as a touchscreendisplay which both depicts images and receives touch gesture input fromthe user. Visual output may be depicted on the display 635 in myriadways, presenting graphical user interface elements, text, images, video,notifications, virtual buttons, virtual keyboards, or any other type ofinformation capable of being depicted in visual form. The I/O devices630 may also include associated software executed by the OS in supportof the various user input and output devices. Such software assists theOS in communicating user interface hardware events to applicationprograms using defined mechanisms.

Communications interface 640 may include communications connections anddevices that allow for communication with other computing systems overone or more communication networks (not shown). Examples of connectionsand devices that together allow for inter-system communication mayinclude network interface cards, antennas, power amplifiers, RFcircuitry, transceivers, and other communication circuitry. Theconnections and devices may communicate over communication media (suchas metal, glass, air, or any other suitable communication media) toexchange communications with other computing systems or networks ofsystems. Transmissions to and from the communications interface arecontrolled by the OS, which informs applications of communicationsevents when necessary.

It should be noted that many elements of system 600 may be included in asystem-on-a-chip (SoC) device. These elements may include, but are notlimited to, the processing system 605, a communications interface 640,and even elements of the storage system 615.

It should be understood that computing system 600 is generally intendedto represent a computing system with which software is deployed andexecuted in order to implement an application with the methods fornormalizing the style of electronic messages while preserving senderintent, as described herein. However, computing system 600 may alsorepresent any computing system on which software may be staged and fromwhere software may be distributed, transported, downloaded, or otherwiseprovided to yet another computing system for deployment and execution,or yet additional distribution.

FIG. 6B shows a block diagram illustrating components of a system usedin some embodiments. System 650 may be implemented within a singlecomputing device or distributed across multiple computing devices orsub-systems that cooperate in executing program instructions. The system650 can include one or more blade server devices, standalone serverdevices, personal computers, routers, hubs, switches, bridges, firewalldevices, intrusion detection devices, mainframe computers,network-attached storage devices, and other types of computing devices.The system hardware can be configured according to any suitable computerarchitectures such as a Symmetric Multi-Processing (SMP) architecture ora Non-Uniform Memory Access (NUMA) architecture.

The system 650 can include a processing system 655, which may includeone or more processors and/or other circuitry that retrieves andexecutes software 660 from storage system 665. Processing system 655 maybe implemented within a single processing device but may also bedistributed across multiple processing devices or sub-systems thatcooperate in executing program instructions.

Examples of processing system 655 include general purpose centralprocessing units, application specific processors, and logic devices, aswell as any other type of processing device, combinations, or variationsthereof. The one or more processing devices may include multiprocessorsor multi-core processors and may operate according to one or moresuitable instruction sets including, but not limited to, a ReducedInstruction Set Computing (RISC) instruction set, a Complex InstructionSet Computing (CISC) instruction set, or a combination thereof. Incertain embodiments, one or more digital signal processors (DSPs) may beincluded as part of the computer hardware of the system in place of orin addition to a general purpose CPU.

As with storage system 615, storage system 665 may comprise any computerreadable storage media readable by processing system 655 and capable ofstoring software 660. Storage system 665 may be implemented as a singlestorage device but may also be implemented across multiple storagedevices or sub-systems co-located or distributed relative to each other.Storage system 665 may include additional elements, such as acontroller, capable of communicating with processing system 655.

Software 660 may be implemented in program instructions and among otherfunctions may, when executed by system 650 in general or processingsystem 655 in particular, direct the system 650 or processing system 655to operate as described herein for enabling normalized message styles.Software 660 may provide program instructions that implement a messagingapplication as well as (or alternatively) provide program instructionsfor normalizing message styles 670. Software 660 may implement on system650 components, programs, agents, or layers that implement inmachine-readable processing instructions the methods described herein asperformed by the server 112, service 113, and even the client 114.

Software 660 may also include additional processes, programs, orcomponents, such as operating system software or other applicationsoftware. Software 702 may also include firmware or some other form ofmachine-readable processing instructions executable by processing system655.

System 650 may represent any computing system on which software 660 maybe staged and from where software 660 may be distributed, transported,downloaded, or otherwise provided to yet another computing system fordeployment and execution, or yet additional distribution.

In embodiments where the system 650 includes multiple computing devices,the server can include one or more communications networks thatfacilitate communication among the computing devices. For example, theone or more communications networks can include a local or wide areanetwork that facilitates communication among the computing devices. Oneor more direct communication links can be included between the computingdevices. In addition, in some cases, the computing devices can beinstalled at geographically distributed locations. In other cases, themultiple computing devices can be installed at a single geographiclocation, such as a server farm or an office.

A communication interface 675 may be included, providing communicationconnections and devices that allow for communication between system 650and other computing systems (not shown) over a communication network orcollection of networks (not shown) or the air.

It should be noted that many elements of system 650 may be included in asystem-on-a-chip (SoC) device. These elements may include, but are notlimited to, the processing system 655, the communications interface 675,and even elements of the storage system 665 and software 660.

FIG. 7 shows an example system architecture in which implementations oftechniques for normalizing the style of electronic messages whilepreserving the intent of the sender may be carried out. A messagingapplication 701 may be implemented on a computing system 700-A such asdescribed with respect to system 600 of FIG. 6A. The user of themessaging application 701 may a recipient and sender of messages.

Messaging application 701 may communicate over network 720 withmessaging service 725 embodied on system 700-B such as described withrespect to system 650 of FIG. 6B. Messaging service 725 may perform theelectronic message routing, message storage, and even application-levelfunctions in cases where messaging application is web-hosted.

The network 720 can include, but is not limited to, a cellular network(e.g., wireless phone), a point-to-point dial up connection, a satellitenetwork, the Internet, a local area network (LAN), a wide area network(WAN), a WiFi network, an ad hoc network, an intranet, an extranet, or acombination thereof. The network may include one or more connectednetworks (e.g., a multi-network environment) including public networks,such as the Internet, and/or private networks such as a secureenterprise private network.

In one example scenario, a style normalizing component 710 implementingtechniques for normalizing the style of electronic messages may be partof the messaging application 701 or may be hosted elsewhere on system700-A (e.g., at the OS level) and be callable via an applicationprogramming interface (API).

An API is an interface implemented by a program code component orhardware component (hereinafter “API-implementing component”) thatallows a different program code component or hardware component(hereinafter “API-calling component”) to access and use one or morefunctions, methods, procedures, data structures, classes, and/or otherservices provided by the API-implementing component. An API can defineone or more parameters that are passed between the API-calling componentand the API-implementing component. An API can be used to access aservice or data provided by the API-implementing component or toinitiate performance of an operation or computation provided by theAPI-implementing component. By way of example, the API-implementingcomponent and the API-calling component may each be any one of anoperating system, a library, a device driver, an API, an applicationprogram, or other module (it should be understood that theAPI-implementing component and the API-calling component may be the sameor different type of module from each other). API-implementingcomponents may in some cases be embodied at least in part in firmware,microcode, or other hardware logic. The API-calling component may be alocal component (i.e., on the same data processing system as theAPI-implementing component) or a remote component (i.e., on a differentdata processing system from the API-implementing component) thatcommunicates with the API-implementing component through the API over anetwork.

In another example implementation scenario, messaging application 701running on a computing device 700-C, such as described with respect tosystem 600 of FIG. 6A, may communicate with style normalizing service730 hosted on separate physical or virtual system 700-D, which may beembodied on a system such as described with respect to system 650 ofFIG. 6B. Style normalizing service 730 may perform techniques fornormalizing and transforming sender style formatting language (e.g.,HTML) into recipient style formatting language. This language may thenbe communicated to messaging application 701 for further interpretationor rendering. Systems containing messaging application 701 and stylenormalizing service 730 may communicate with one another via API orother communication standard over network 720. They may also communicatewith messaging service 725 for over network for further functionality,

Any reference in this specification to “one embodiment,” “anembodiment,” “example embodiment,” etc., means that a particularfeature, structure, or characteristic described in connection with theembodiment is included in at least one embodiment of the invention. Theappearances of such phrases in various places in the specification arenot necessarily all referring to the same embodiment. In addition, anyelements or limitations of any invention or embodiment thereof disclosedherein can be combined with any and/or all other elements or limitations(individually or in any combination) or any other invention orembodiment thereof disclosed herein, and all such combinations arecontemplated with the scope of the invention without limitation thereto.

It should be understood that the examples and embodiments describedherein are for illustrative purposes only and that various modificationsor changes in light thereof will be suggested to persons skilled in theart and are to be included within the spirit and purview of thisapplication.

What is claimed is:
 1. A method of normalizing message style for arecipient while preserving intent of a sender, the method comprising:receiving a message having a sender style from a sender; determining adiscernable intent of the sender to emphasize a portion of content ofthe message, the determining of the discernable intent of the sender toemphasize the portion of content of the message comprising: identifyinga first content with appearance modifiers throughout the message thatsatisfy a first criteria for default appearance modifiers, the firstcriteria comprising instances of a particular appearance modifier thatoccur over a specified threshold of instances and/or the particularappearance modifier that is assigned to an amount of content that meetsor exceeds a specified percentage of total content; and from remainingcontent not satisfying the first criteria, identifying a second contentsatisfying a second criteria for sender-customized appearance modifiers,wherein identifying the second content comprises distinguishing betweencontent in all caps and acronyms, wherein the second criteria is contentwith a discernable intent for indicating emphasis; and applying anormalized recipient style to the first content and applying anintent-preserving recipient style to the second content to generate amessage view of the message that is consistent with a recipient styleand that preserves the discernable intent of the sender to emphasize theportion of content, the recipient style comprising the normalizedrecipient style and the intent-preserving recipient style such that theacronyms remain capitalized and the content in all caps that are not theacronyms are identified as satisfying the second criteria, and whereinfor at least one sender, the recipient style and the sender style arenot equivalent.
 2. The method of claim 1, wherein applying thenormalized recipient style to the first content and applying theintent-preserving recipient style to the second content to generate themessage view of the message in the recipient style that preserves thediscernable intent of the sender comprises: replacing the defaultappearance modifiers according to the normalized recipient style; andreplacing the sender-customized appearance modifiers according to theintent-preserving recipient style.
 3. The method of claim 2, whereinreplacing the default appearance modifiers and replacing thesender-customized appearance modifiers comprises: performing a lookup todetermine a corresponding normalized appearance modifier for at leastone default appearance modifier; and formatting the message using thecorresponding normalized appearance modifier.
 4. The method of claim 1,wherein the message comprises a conversation thread and a new section ofcontent from the sender.
 5. The method of claim 4, wherein theconversation thread comprises at least two different sender styles,wherein the message view is generated in the recipient style thatpreserves the discernable intent of the sender including discernableintent from within the conversation thread.
 6. The method of claim 1,further comprising rendering the message view.
 7. The method of claim 1,further comprising saving a recipient style message based on the messageview to a messaging service.
 8. A method of normalizing message stylefor a recipient while preserving intent of a sender, the methodcomprising: receiving a first message having a sender style from asender; determining a discernable intent of the sender to emphasize aportion of content of the first message, the determining of thediscernable intent of the sender to emphasize the portion of content ofthe first message comprising: identifying a first content withappearance modifiers throughout the first message that satisfy a firstcriteria for default appearance modifiers, the first criteria comprisinginstances of a particular appearance modifier that occur over aspecified threshold of instances and/or the particular appearancemodifier that is assigned to an amount of content that meets or exceedsa specified percentage of total content; and from remaining content notsatisfying the first criteria, identifying a second content satisfying asecond criteria for sender-customized appearance modifiers, whereinidentifying the second content comprises distinguishing between contentin all caps and acronyms, wherein the second criteria is content with adiscernable intent for indicating emphasis; assigning a marker for atleast an instance of the second content; replacing the sender style forcontent not assigned with the marker with a normalized recipient stylein the first message, wherein, for at least one sender, the sender styleand the normalized recipient style are not equivalent; and replacing thesender style for content assigned with the marker with anintent-preserving recipient style in the first message such that theacronyms remain capitalized and the content in all caps that are not theacronyms are identified as satisfying the second criteria, wherein, forat least one sender, the sender style and the intent-preservingrecipient style are not equivalent.
 9. The method of claim 8, whereinthe intent-preserving recipient style comprises a user-selectedformatting element to indicate emphasis.
 10. The method of claim 8,wherein the first message comprises a conversation thread.
 11. Themethod of claim 10, wherein the conversation thread comprises a firstconversation having a first sender style and a second conversationhaving second sender style, wherein determining the discernable intentof the sender to emphasize the portion of content comprises determiningthe discernable intent to emphasize the portion of content for the firstconversation separately from determining the discernable intent toemphasize the portion of content for the second conversation.
 12. Themethod of claim 11, further comprising: replacing the first sender stylefor content not assigned with the marker with a normalized recipientstyle in the first message; replacing the second sender style forcontent not assigned with the marker with the normalized recipient stylein the first message; and replacing the portion of content from thefirst conversation and the portion of content from the secondconversation with an intent-preserving recipient style in the firstmessage.
 13. The method of claim 8, further comprising: receiving asecond message from a second sender and having a second sender styledifferent than the sender style of the first message; determining adiscernable intent of the second sender to emphasize a portion ofcontent of the second message; and assigning the marker for at least aninstance of the portion of content from the second message.
 14. Anapparatus comprising: one or more computer readable storage media; oneor more processors; and a messaging application embodied in programinstructions stored on the one or more computer readable storage mediathat, when executed by the one or more processors, direct the one ormore processors to: receive a message having a sender style from asender; determine a discernable intent of the sender to emphasize aportion of content of the message, the determining of the discernableintent of the sender to emphasize the portion of content of the messagecomprising: identify a first content with appearance modifiersthroughout the message that satisfy a first criteria for defaultappearance modifiers, the first criteria comprising instances of aparticular appearance modifier that occur over a specified threshold ofinstances and/or the particular appearance modifier that is assigned toan amount of content that meets or exceeds a specified percentage oftotal content; and from remaining content not satisfying the firstcriteria, identifying a second content satisfying a second criteria forsender-customized appearance modifiers, wherein identifying the secondcontent comprises distinguishing between content in all caps andacronyms, wherein the second criteria is content with a discernableintent for indicating emphasis; apply a normalized recipient style tothe first content and applying an intent-preserving recipient style tothe second content to generate a message view of the message that isconsistent with a recipient style and that preserves the discernableintent of the sender to emphasize the portion of content, the recipientstyle comprising the normalized recipient style and theintent-preserving recipient style such that the acronyms remaincapitalized and the content in all caps that are not the acronyms areidentified as satisfying the second criteria, and wherein, for at leastone sender, the recipient style and the sender style are not equivalent;and render the message view.
 15. The apparatus of claim 14, wherein themessage view replaces the default appearance modifiers of the senderstyle with the normalized recipient style and replaces thesender-customized appearance modifiers according to theintent-preserving recipient style.
 16. The apparatus of claim 14,further comprising: a lookup table or database stored on at least one ofthe one or more computer readable storage media, the lookup table ordatabase containing information providing a correspondence between anappearance modifier associated with the sender style and a normalizedappearance modifier of the recipient style.
 17. The apparatus of claim14, further comprising: a lookup table or database stored on at leastone of the one or more computer readable storage media, the lookup tableor database containing information providing a correspondence between afirst marker indicating a default appearance modifier associated withthe sender style and a normalized appearance modifier of the recipientstyle and a correspondence between a second marker indicating asender-customized appearance modifier and an intent-preserving recipientstyle appearance modifier.
 18. The method of claim 1, wherein therecipient style is based on recipient settings selected by the recipientin a user interface.
 19. The method of claim 1, wherein the recipientstyle minimizes an amount of font faces, font sizes, and font colorsused in the message for the recipient.